Google Releases An Update To The AdWords Ad Rank Algorithm by @mattsouthern
Google quietly released an update to their AdWords Ad Rank algorithm yesterday with the most notable change being the inclusion of ad extensions as a factor in their ad positioning decisions. Google...
View ArticleYandex Posts Q3 2013 Revenue Growth Of 40 Percent
Russian search engine Yandex announced third quarter revenues this morning. The company saw strong growth for its overall business as well as for search-based advertising. Yandex said that total...
View ArticleWhat Google AdWords’ Ad Rank Update Means for Your Business by @LarryKim
This week, Google announced a significant AdWords update: Ad Rank, the system for ordering competing ads on search results pages, now takes into account the anticipated effect of your ad extensions...
View ArticleIs Bing A Better Buy Than Google AdWords For Small Business?
Data released yesterday by small business (SMB) marketing platform Pricing Engine argues, as a number of others have in the past, that Bing ads are a “more efficient” buy than Google AdWords. While...
View ArticleWhat Scares Google?
As SEOs, we spend a lot of our collective time afraid of what Google might do next. This Halloween, I thought maybe it was time to turn the tables. It’s easy to think of Google as an unstoppable...
View ArticleMarin Issues Google Enhanced Campaigns Impact Study
Today, Marin Software issued a report on the impact of Google’s move to enhanced campaigns based on $5 billion in annualized spend managed through its paid search platform. The study focuses on a...
View ArticleHow to Act When Your Click Volume Unexpectedly Goes Down by @AndrewLolk
One of the most stressful situations you can experience with Google AdWords is sudden change in your performance that you can’t explain right away. Add to it, your boss or client sending email after...
View ArticleHoliday PPC Tips From Back-To-School Season: How BookRenter Faced Down Bigger...
As online businesses prepare to ramp up their holiday paid search campaigns, it can be instructive to look at insights from the retail’s second biggest season: back-to-school. For BookRenter.com, an...
View ArticleSearchCap: The Day In Search, November 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: When Commenting On Blog Posts, Try To Use...
View ArticleSearchCap: The Day In Search, December 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Analyst Gives Both Google Now And Siri A “C+” Piper Jaffray...
View ArticleReport: Google PLAs Deliver 4X Revenue Lift For Retailers In Early Holiday...
It’s probably not too surprising to hear that retailers have doubled their year-over-year spend on Google product listing ads this holiday season thus far. After all, the paid format of Google...
View ArticleA New Geo-Targeting Best Practice: Segment Out Location Types into Separate...
I love reading PPC-related blog posts that are outside of the norm and lead to potential new best practices. An example of this was a blog written by Ginny Marvin on Search Engine Land called Google...
View ArticleGray Hat Search Engineering
Almost anyone in internet marketing who has spent a couple months in the game has seen some “shocking” case study where changing the color of a button increased sales 183% or such. In many cases such...
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